Nike’s Air Force 1 turns 25

by Matt Watson on Jan 20, 2007 6:41 AM EST

I was contacted by Nike's advertising/marketing firm asking if I wanted to show their newest commercial featuring the 25th anniversary edition of the Air Force 1. I'm usually not one for gratuitous product placement (especially when it's unpaid), but I liked the spot -- it features nine of today's biggest stars, plus Tony Parker.

Look for Steve Nash, Kobe Bryant, Shawn Marion, Amare Stoudemire, Jermaine O'Neal, Chris Paul, Paul Pierce, LeBron James and ... oh, I know I'm forgetting someone ... Rasheed Wallace. The music is by Justin Blaze and Juelz Santana, "two of the hottest talents in hip-hop," though I'll have to take Nike's word on that.

For those too young to remember the first edition of Air Force 1's, the ad pays homage to the original campaign, featuring Moses Malone, Bobby Jones, Michael Cooper, Jamaal Wilkes and Calvin Natt (picture courtesy Sneaker Freaker):

Air Force 1: The Original Six

Just to tie this all together, Rasheed Wallace attended MTV's recent Air Force 1 anniversary party, and Need4Sheed has the video of him being interviewed.

Update: Here's the behind-the-scenes making of the commercial.

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NICE
whats the name of that song?

by Kip on Jan 22, 2007 8:31 PM EST reply actions

I believe it’s called “The Second Coming” by Juelz Santana, featuring Just Blaze. I’m not sure where you can download it, though.

by Matt Watson on Jan 22, 2007 8:45 PM EST reply actions

Anyone know where I can find the original Nike ad featuring Moses Malone purposely missing shots in a dark gym, saying “While everyone else was trying to be the next Iceman, I hit the boards” (or something to that effect). My favorite commercial of all time, and have sought it out to no avail for many years…

by John Hulme on Feb 13, 2007 10:26 PM EST reply actions

I think it was something like this: Moses Malone alone in a dark gym — throwing the ball off the backboard, over and over for about 50 seconds…. and then “Other guys practice shootin the ball. I figure,…. you can’t shoot the ball, ………if you aint got the ball.”

Fade to black … Just Do It

I’ve looked all over the internet and can’t find it.

by Andy on Feb 23, 2007 8:29 PM EST reply actions