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Nike’s Air Force 1 turns 25


I was contacted by Nike's advertising/marketing firm asking if I wanted to show their newest commercial featuring the 25th anniversary edition of the Air Force 1. I'm usually not one for gratuitous product placement (especially when it's unpaid), but I liked the spot -- it features nine of today's biggest stars, plus Tony Parker.

Look for Steve Nash, Kobe Bryant, Shawn Marion, Amare Stoudemire, Jermaine O'Neal, Chris Paul, Paul Pierce, LeBron James and ... oh, I know I'm forgetting someone ... Rasheed Wallace. The music is by Justin Blaze and Juelz Santana, "two of the hottest talents in hip-hop," though I'll have to take Nike's word on that.

For those too young to remember the first edition of Air Force 1's, the ad pays homage to the original campaign, featuring Moses Malone, Bobby Jones, Michael Cooper, Jamaal Wilkes and Calvin Natt (picture courtesy Sneaker Freaker):

Air Force 1: The Original Six

Just to tie this all together, Rasheed Wallace attended MTV's recent Air Force 1 anniversary party, and Need4Sheed has the video of him being interviewed.

Update: Here's the behind-the-scenes making of the commercial.