clock menu more-arrow no yes mobile

Filed under:

A glimpse into the future of Detroit Bad Boys and SB Nation

Mike Ehrmann - Getty Images

In the very near future, SB Nation will undergo a transformation. It's being tabbed SB Nation United and it's supposedly going to blow us all away -- a game changer.

While we're still being brought up to speed on these major changes before they are unveiled to you, we are excited to be able to show you this morning the new Detroit Bad Boys logo that will accompany them:


Although it's still not the original DBB banner and the familiar black is gone, it includes the Pistons' actual colors for once -- crimson red, royal blue and white -- while maintaining a rendition of the famous DBB skull. Personally, I think it incorporates a nice mix of paying homage to the Bad Boys' legacy, as Matt also intended to do with the name of this blog, and the Pistons' franchise we all care so much about -- past, present and future. Further, the style of the logo now aligns with every logo across the network, all of which you can gaze about here.

A message from SB Nation's founder, Tyler Bleszinski, about the new logos and other forthcoming changes can be read after the jump. Let us know what you think in the comments below.

It’s with great pleasure that I unveil the first step in the next evolution of Detroit Bad Boys. In the next month SB Nation will be undergoing a dramatic upgrade to our platform and our editorial process. There will be much more detail to come but for now, the new logo is just a first taste of what is coming for DBB.

This is a small, but important sample of what is coming when our network undergoes its most exciting and radical transformation in the eight-year history of the company. A new visual identity here and across the network is only one step we are taking to unite our network of sites. United through individuality is the underlying theme of this project. You’ll notice that our team colors and the unique spirit of our individual community is maintained while making it clear to sports fans that each site is a part of the larger SB Nation network. We want everyone to know that they can find the same type of great writing, video and conversation that we offer here on all of our 350 plus sites. You can browse through all the new logos on a special page we put together at

Our commitment to passionately follow our sports will never end. It’s what makes SB Nation a special place and that will only be enhanced by these new changes. In the meantime we’re setting up additions to our store so you can be sporting the latest and greatest before it even launches. Welcome to our future.