clock menu more-arrow no yes mobile

Filed under:

The NBA's new 'BIG is On' commercial

Don't blink or you'll miss Greg Monroe at the 23-second mark, but hey, a little Moose is better than no Moose.

The NBA has the best commercials of any professional sports league, and their new spot doesn't disappoint. From the league's press release:

BIG is On" spotlights the NBA’s rising stars turning on the lights around the league to tip-off an electric 2013 - 2014 season. The spot opens with players in their home arenas in the dark, then lights begin to turn on around them, triggered by their actions. As more players shoot and dribble, more lights turn on. The soulful, a cappella rendition of "This Little Light of Mine" by The Steeles plays in the background that conjures up the double meaning of flipping the switch on the season and each player’s ability to shine on any given night. The energy builds to an ultimate dunk sequence that sends us outside the arenas and into the sky to see how all 30 teams are coming to life across the country.

Players and teams featured:

Damian Lillard (Portland Trail Blazers)
Gordon Hayward (Utah Jazz)
Greg Monroe (Detroit Pistons)
Harrison Barnes (Golden State Warriors)
John Wall (Washington Wizards)
Jrue Holiday (New Orleans Pelicans)
Kemba Walker (Charlotte Bobcats)
Kenneth Faried (Denver Nuggets)
Kyrie Irving (Cleveland Cavaliers)
Mike Conley Jr. (Memphis Grizzlies)
Paul George (Indiana Pacers)

And ... this seems like a good place to remind you to check out MFMP's player preview for Monroe. (While you're at it, catch up on all of our player previews.)

What's your favorite NBA commercial? Make your case in the comments.