I suppose it had to happen eventually, though reading the news is a bummer all the same. The Detroit Pistons and Palace Sports & Entertainment are reportedly searching for a naming-rights sponsor.
The Palace of Auburn Hills has never had a naming rights sponsor and is currently one of only two NBA arena's without one -- the other being Madison Square Garden in New York.
The Freep story mentions that the Tigers were able to secure $66 million over 30 years for the naming rights to Comerica Park and the Detroit Lions received $40 million over 20 years for Ford Field. After owner Tom Gores and his Platinum Equity Group pumped more than $40 million into substantial upgrades to the Palace I suppose it's no surprise that they are looking to mitigate those costs with a possibly lucrative naming-rights deal.
Hopefully, though, they will retain some form of the Palace moniker so fans won't have to go around calling it Two Men and a Truck Arena.
What are some better possible sponsors? Chrysler might be intriguing and wouldn't be a mouthful. Because it can get ugly out there in arena-naming-ville.
In the NBA you have Bankers Life Fieldhouse, BMO Harris Bradley Center, EnergySolutions Arena, Sleep Train Arena and Smoothie King Center. In baseball, you have Globe Life Park in Arlington, O.co Coliseum and U.S. Cellular Field. Yuck.
Hopefully it's just The [Insert Sponsor Here] Palace of Auburn Hills so we can just call it the Palace until the end of time.
What Michigan-based company would you want to sponsor the Pistons' arena?