After years of kicking this idea around, the first team has bit the dust on the NBA's new three-year jersey ad trial that starts for the 2017-2018 season.
Philadelphia 76ers (@Sixers) May 16, 2016
According to Darren Rovell, the three-year deal will net the Sixers $15 million and a team option to extend the deal if the NBA decides to continue allowing jersey ads after the trial period. That money will be split between the team doing the deal and a revenue sharing pool, the latter half of which will contribute to a rising salary cap and trickle down to the players. The ad patches are supposedly 2.5 inches by 2.5 inches.
Of course, this leads us to wonder what the Pistons will ultimately decide on. I can't imagine Tom Gores' squad not selling this space. Belle Tire? State Farm? Tim Hortons? Meijer? Bernstein's Law Firm? You have to believe some of the team's biggest sponsors are currently in a bidding war for it. I cannot comment if detroitbadboys.com is in the mix. If each of you PayPal me $5, I'll tell you.
Give us your best guesses in the comments below. Bonus points for photoshops.