The worst-kept secret in the NBA is no longer a secret as the Detroit Pistons officially unveiled their new logo Tuesday at an event in Detroit.
The retro look is reminiscent of the teams’ 1980s heyday when they won two NBA championships and became known as the Bad Boys.
The primary logo can now be found all over Pistons official merchandise, and I’m sure you’ll see Detroit’s latest lottery pick sporting the logo on their official cap at the NBA Draft (PS: The draft lottery is tonight).
“The Detroit Pistons new primary logo celebrates the club’s long-standing history in the Detroit sports community, stays true to our brand and reflects a modern design for our future,” said Charlie Metzger, Executive Vice President and Chief Marketing and Communications Officer for the Detroit Pistons, per a media release sent by the team. “As our organization begins a new chapter in downtown Detroit, this new logo links the franchise’s rich championship lineage with our exciting prospects for the future.”
Also, as a firm believer in strong branding and semiotics, I would be remiss if I didn’t tell you the aesthetic journey the logo takes you on, per the Detroit Pistons’ official page on the new logo.
“Iconic red Detroit basketball at the core.”
“Thin, anatomically-correct basketball groove lines”
“Chrome outline symbolic of the classic Detroit muscle cars”
“Blue collar surrounding the basketball that unites all the elements.”
“Custom Pistons font that is emblazoned across jersey fronts.”
The official unveiling of the logo was held at a fan event in Campus Martius, where a speed painter created the logo. You can watch that video via the team’s Facebook page.
So what does everyone think? Is this a big enough change? Is the retro look an improvement over what was already there?