The Detroit Pistons look to have accidentally unveiled their new logo via apparel available on the NBA store, Monday.
The item was flagged by graphic designer and sports logo enthusiast Conrad Burry on Twitter.
When searching [Pistons “primary logo”] on the NBA Monday morning, I was able to call up a hoodie and a men’s and women’s shirt. All three have since been taken down and are unavailable.
This has been a long-running saga, as several official merchandise guides had the Pistons logo marked as “TBD” ahead of the 2016-17 season, fueling speculation that the Pistons were primed for a new main logo.
Then, in May 2016, almost a year to the day, a logo similar to the one above leaked in the official Adidas NBA catalog. That news was broken by Conrad Burry as well, though he later walked it back after a couple high-ranking officials confirmed no changes for the 2016-17 season. It looks like Conrad might have just been a year early on his scoop.
The big new development is that the words “primary logo” have now been married to apparel with this alternative look. Whether that’s a tyographical error or not remains to be seen. However, when there is this much smoke, I’d say there has to be some fire involved.
IF the new Pistons logo looks awfully familiar, there are a few reasons for that. One, it clearly harkens back to the classic Pistons logo of the 1980s Bad Boy days with a simple, clean design and Detroit Pistons captured inside a basketball.
If it looks even more familiar than that, it is because the Pistons have been using this logo in marketing pieces since September 2015. That is when Detroit launched it’s “Detroit Basketball” campaign that sought to connect the team to the ethos and work ethic of the city of Detroit.
You can see the Detroit Basketball graphic elements in every piece of that excellent campaign, but take a closer look at the “O.”
There are a couple factors leading me to believe the Pistons will announce the new logo quickly.
One, last year, the Sacramento Kings, who were moving into a new arena, unveiled their new logo on April 26 of last year. We’ve already passed that point.
Two, the Portland Trail Blazers, who also refreshed their official logo and had it accidentally leak, confirmed the news on Twitter shortly 4 p.m. Monday.